In today’s environment, it’s hard to reach your target audience without having a strong social media presence. There are many ways to market to your audience, so please consider where it’s best to reach them. However, having a social media presence never hurts and can certainly help your company grow. Social media marketing has many benefits, but today we will focus on reach, increasing brand recognition, content engagement, and driving traffic.
Reach More Consumers
In today’s environment, it’s hard to reach your target audience without having a strong social media presence. There are many ways to market to your audience, so please consider where it’s best to reach them. However, having a social media presence never hurts and can certainly help your company grow. Social media marketing has many benefits, but today we will focus on reach, increasing brand recognition, content engagement, and driving traffic.
Increase Brand Recognition
Getting your brand in front of your target audience sets the foundation for your social media marketing. The more people see your brand, the more likely they are to buy from you. The type of content you present is crucial, as consumers form opinions about your brand based on what they see.
According to Fast Company, 78% of consumers are more likely to remember a company with a strong purpose. Examples of strong purposes include being responsible, ethical, and compassionate. For instance, you can offer to donate a certain amount of money for every purchase to show your audience how much you care about a particular cause. Also, you could give back directly to consumers by offering scholarships.
There are many ways to create a purpose that resonates with your consumers and aligns with your company’s values. This approach will also expand your brand’s reach to audiences who follow these causes, thereby increasing brand awareness and loyalty as your business grows.
Content Marketing
Every company is unique in its products or services and how they present them to their audience. Having well-thought-out content is crucial not only for generating leads but also for helping consumers understand your business, especially if your product is complex.
According to Forbes, 97% of marketers said video marketing helped consumers understand their product better. Additionally, 91% noticed an increase in their website traffic from video marketing content. Videos can be used for informational purposes, sales, and more.
Besides videos, there are other effective content types such as infographics, blogs, and more. It’s essential to identify the content formats your audience gravitates towards the most and create engaging content that drives your company’s growth.
Drive Traffic
There are many ways to drive traffic to your social media platforms. You can pass out business cards, create promotions asking your followers to share your social media pages in exchange for discounts or promotions on your products or services, similar to a referral program. Additionally, you can collaborate with other companies you have close ties with, asking them to share your social media platforms with their audience to gain more exposure.
Whatever strategy you choose, it’s important to be consistent. According to Inkbot Design, brands that maintain a consistent presence see a 23% increase in revenue over a one-year period.
Conclusion
In conclusion, there are many aspects of social media marketing to consider. While it may seem overwhelming, a well-crafted marketing plan can detail every aspect of your social media strategy, making it much easier to follow and understand.
Here at FSCI, we thrive on streamlining companies’ marketing strategies and business processes. Schedule a free consultation today to see how we can help with your business needs and take your social media marketing to the next level here.
Reference
Inkbot Design – Brand Consistency: This article discusses the importance of maintaining a consistent brand presence and how it can lead to a significant increase in revenue.
Fast Company – Purpose-Driven Brands: This study highlights how consumers are more likely to trust and purchase from brands that are purpose-driven.
Forbes – Content Marketing Statistics: This article provides statistics on the effectiveness of content marketing, including how video marketing can significantly enhance consumer understanding and website traffic.
